The Codes of Gender
The Codes of Gender
Watch The Codes of Gender Online Free HD Solarmovies. Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
- Genre: Documentary
- Country: United States
- Director: Sut Jhally
- Cast: Sut Jhally,
Comment
Related Movies
- 1989
Thrash, Altenessen
Thrash, Altenessen8.31989HD
Documentary focusing on the thrash metal band Kreator but also exploring the economic and social situation of Essen at the time.
![Thrash, Altenessen]()
- 2022
What Is a Woman?
What Is a Woman?6.82022HD
Matt Walsh's controversial doc challenges radical gender ideology through provocative interviews and humor.
![What Is a Woman?]()
- 2019
A Normal Girl
A Normal Girl62019HD
Pidgeon Pagonis, a lead activist and educator from the intersex community, crusades for body autonomy and the freedom to choose one’s own path.
![A Normal Girl]()
- 2020
The Great American Lie
The Great American Lie52020HD
Examines how a US value system built on the extreme masculine ideals of money, power and control has glorified individualism, institutionalized...
![The Great American Lie]()
- 2018
Gallows Humour: Inside 'The Horror of Frankenstein'
Gallows Humour: Inside 'The Horror of Frankenstein'02018HD
A series of interviews between film historians Jonathan Rigby, Kevin Lyons, John J. Johnston and several others that tracks the events which led to...
![Gallows Humour: Inside 'The Horror of Frankenstein']()
- 2017
30 Years of Garbage: The Garbage Pail Kids Story
30 Years of Garbage: The Garbage Pail Kids Story6.62017HD
The Garbage Pail Kids are 30 years old. Celebrate their gross-out greatness with artist interviews, superfan collections, and more.
![30 Years of Garbage: The Garbage Pail Kids Story]()
- 2012
Beast Wishes: The Fantastic World of Bob and Kathy Burns
Beast Wishes: The Fantastic World of Bob and Kathy Burns82012HD
Documentary about Bob and Kathy Burns, the goodwill ambassadors of science fiction film fandom.
![Beast Wishes: The Fantastic World of Bob and Kathy Burns]()
- 2018
Greetings From Planet Smurf
Greetings From Planet Smurf8.22018HD
The Smurfs were created in 1958 by the Belgian comic author Peyo (Pierre Culliford, 1928-1992) and they are one of Belgium's most recognized exports....
![Greetings From Planet Smurf]()
- 2016
I'm a Porn Star: Gay 4 Pay
I'm a Porn Star: Gay 4 Pay6.92016HD
Welcome to the curious, surprising and always outspoken world of straight men who go Gay4Pay. Curiously, there is a disproportionate percentage of...
![I'm a Porn Star: Gay 4 Pay]()
- 2019
Born to Be
Born to Be32019HD
Soon after New York state passed a 2015 law that health insurance should cover transgender-related care and services, director Tania Cypriano and...
![Born to Be]()
- 2019
The Silence of Men
The Silence of Men8.52019HD
This film is part of a project that has listened to over 40,000 people on masculinity issues and has resulted in a documentary and a tool book based...
![The Silence of Men]()
- 2025
Morena
Morena02025HD
MORENA tells the uplifting story of the Philippine National Surf Athlete Ikit Agudo, who overcame the pressure to blend into a society obsessed with...
![Morena]()
